srishtishree srishtishri sristisri srishtisree sristisri sreeshtisry sreeshtisry sreeshtisri sreeshtisree sreestisree sreestishri sreeshtishree

The Urban Haat for handcrafted products of rural Bengal


Srishtishree is a first-of-its-kind marketing hub under Anandadhara, which has been developed to showcase and promote the handcrafted products made by members of women SHGs across the state. The market hub was inaugurated by the Hon’ble Chief Minister of West Bengal, Smt. Mamata Bandhopadhyaya on 26th September, 2019.

Located in the heart of Kolkata at Dhakuria (adjacent to Dakshinapan shopping complex), Srishtishree is a multi-storied shopping outlet with permanent shops that display the myriad traditional products of each district made by women SHG members. The uniqueness of the marketing hub is that the women belonging to the SHGs who come from the rural and remote areas of the state run the stalls themselves, therefore gaining great exposure to larger markets and professional retail experience. The ultimate objective of this venture is to create a permanent marketing hub for the rural poor to sell their products and receive fair prices for their goods, enabling them to come out of poverty.

The products displayed at the shops provide a glimpse into the diversity of indigenous crafts of each district of West Bengal, and include:

  Birbhum- Kantha stitch products, Tashar sari

  Bankura- Terracotta, Dokra, Wooden crafts, Baluchari sari, Tashar sari

  North 24 Parganas- Embroidered kurtas, jute items

  South 24 Parganas- Natural food products, batik, jewellery

  Cooch Behar- Cane and bamboo products, sitalpati, sholapith

  Nadia- Handloom, brass metal products

  Howrah- Batik, jute products

  Hooghly- Leather bags, handloom saris, embroidery

  Murshidabad- Silk products, kantha stitch, coconut shell items

  Paschim Medinipur- Pattachitra, handmade jewellery

  Purba Burdwan- Kantha stitch apparel, handloom

  Jhargram- Stone artifacts, jute bags, sabai grass products

  Purba Medinipur- Fold mats, brass and bell metal items

  Uttar Dinajpur- Aromatic rice, carpets, bamboo products, jute items

  Dakshin Dinajpur- Embroidery, dolls, wood carving

  Darjeeling GTA- Tea, woollens, jam, hill brooms

  Malda- Mango products, jute items, bamboo items

  Jalpaiguri- Bamboo and cane products, embroidery

  Kalimpong- Woollen products, pickles, tea

  Siliguri- Organic plants, cane products

  Paschim Burdwan- Kantha stitch products, handloom

  Purulia- Masks, lac items, seed pen, ghee, gur

  Alipurduar- Bamboo items, pottery, food products